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Why Product Photography is Important

Prospect Street Studio is a brand photography agency specializing in up leveling e-commerce brands. Through the blogs below, you will learn how product photography can have a massive impact on the success of your business. Learn how product photography can impact your e-commerce brands conversion rates, return rates, customer trust, and brand consistency. 

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Product photography plays a pivotal role in shaping the perception of ecommerce brands, as it directly influences consumers' purchasing decisions. High-quality and visually appealing product images not only showcase items in their best light but also build trust, increase conversion rates, and enhance the overall shopping experience, ultimately contributing to a brand's success in the competitive online marketplace.

Writer's pictureCarrington Crothers

Why does image size matter?

The Heavy Loader: Why Image File Size Matters for Ecommerce Success


When it comes to selling products online, every second counts. Your website’s performance can make or break a customer’s shopping experience, and one of the biggest culprits of slow-loading pages is oversized image files. While high-resolution images are essential for certain applications, like print materials or billboards, they can wreak havoc on your website’s speed if not properly optimized.


Here’s why image file size matters and how you can ensure your visuals support your ecommerce goals instead of hindering them.


The Common Pitfall: Misusing Large Image Files

Large image files have their time and place. They’re perfect for print materials, trade show booths, or billboards, where maximum resolution and detail are key. But when those same files are uploaded to your website, they can slow down page load times significantly.


Why does this matter? Customers expect fast-loading websites. Research shows that a one-second delay in page load time can reduce conversions by as much as 7%. If your images are slowing down your site, potential customers are likely to leave before they even see your products, resulting in lost sales.


The Psychology Insight: Speed Sells

Customer psychology plays a huge role in ecommerce success. A fast-loading site creates a seamless, enjoyable shopping experience that keeps users engaged. In contrast, slow-loading pages create frustration, increasing bounce rates and cart abandonment.


When images load quickly, customers can move smoothly through your product pages and checkout process, boosting the likelihood of conversion. This is especially critical for mobile shoppers, who account for a growing percentage of online purchases.


Talk to Your Product Photographer About File Size and End Use

Your Product photographer plays a critical role in ensuring your images are optimized for their intended use. When planning your photoshoot, be upfront about your specific needs, including where the images will be used. For example:


  • Ecommerce Websites: Require compressed, web-optimized files.

  • Email Marketing: Demands smaller files to ensure quick load times in email clients.

  • Print Materials: Need high-resolution files to maintain sharpness and quality.


A professional ecommerce photographer should be able to provide you with multiple export sizes tailored to these needs. By having a clear conversation about end use, you can avoid issues with oversized files and ensure your images perform well in every setting.


The Solution: Optimize Your Images

Optimizing your images for web use is the key to balancing performance and quality. Here’s how you can do it:

  1. Choose the Right File Format:Formats like JPEG and WebP are excellent for web images, offering a balance of quality and file size.

  2. Compress Without Losing Quality:Tools like TinyPNG or Adobe Photoshop’s “Save for Web” feature can reduce file sizes without noticeable loss of quality.

  3. Set the Correct Dimensions:Resize images to match the exact dimensions needed for your website. Uploading unnecessarily large files only wastes space and slows load times.

  4. Use Lazy Loading:Implement lazy loading techniques so images load only when they come into view, improving the overall speed of your site.


How Prospect Street Studio Can Help

At Prospect Street Studio, we specialize in ecommerce product photography tailored to the needs of CPG brands. We create stunning, sales-oriented visuals optimized for online use, ensuring your website looks amazing without compromising speed.

We also provide multiple export options for your images, so whether you’re building a Shopify store, sending out email marketing campaigns, or printing trade show materials, you’ll have the perfect file size for every use.


Don’t Let File Sizes Weigh Down Your Sales

Optimized visuals are a critical part of ecommerce success. By ensuring your images load quickly and are tailored to their end use, you’ll provide a better shopping experience, keep customers engaged, and ultimately sell more.

Ready to level up your ecommerce photography? Contact Prospect Street Studio today for optimized, high-quality product images that work as hard as you do to grow your business.


Get in touch today to see how we can help you create visuals that boost your website’s performance and drive conversions!



Tarot Card Photography
The Heavy Loader Tarot Card

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