Building a Brand Takes Repetition: How Prospect Street Studio Helps Clients Deliver on Feelings, Not Just Metrics
We've all been there—you pour hours into creating content that you absolutely love, thinking it’ll be the next big hit for your brand. You upload it, expecting engagement to skyrocket and orders to flow in. And then, silence. There’s nothing more frustrating than seeing a campaign fall flat.
At Prospect Street Studio, we know that feeling all too well. As a commercial photography studio working with a wide range of brands, especially in the Consumer Packaged Goods (CPG) and Amazon space, we understand that sometimes, working in marketing can feel like screaming into a void. But here’s something I remind our clients often: your work is worth it, even when the metrics don’t immediately reflect it.
Building a Brand Is Not an Overnight Adventure
Creating a strong brand presence takes time, patience, and an eye for the details. Despite what the latest trends or gurus may say, it’s not always about going viral or landing a endorsement. In our view, brand-building is about creating feelings and experiences that resonate deeply with people and customers. And that takes consistency and repetition.
At Prospect Street Studio, we’ve seen firsthand how brands grow when they focus on crafting imagery that makes people feel a certain way and solve a certain problem. It’s about delivering an experience that resonates in the moment and long term. When someone interacts with a product that we’ve photographed, whether they’re using it, wearing it, or eating it, that moment of connection is everything. But that means you can’t take your foot off the gas when it comes to content creation.
The Power of Visual Content in Brand Growth
I can’t tell you how many CMOs, creative directors, and founders we’ve spoken to who are focused on moving their conversion rate by even one point. That single point can represent massive potential for growth. And when we dig into what these brands are doing—or not doing—one thing often stands out: they’re missing a content opportunity.
Let me share a few examples from some of our own client work at Prospect Street Studio:
New Imagery on Product Pages:
By adding just 1-2 new images to a Product Detail Page (PDP), clients saw an average improvement in conversion rates of 20%. With more images, customers get a full view of the product, experiencing it in a way that goes beyond static angles. Our Client Qmount saw a 10% increase in the first 30 days of updating new imagery.
Infographics on Amazon Listings:
Adding a single infographic to a product listing reduced returns by 12%. These details make the product’s benefits clear, building trust before the customer even hits “buy.” The more you can educate your customer via imagery, the faster they will hit "buy"
Replacing Stock Photography:
By replacing all the stock photography across our clients website and amazon page - they increased their engagement over 150%. Why? Because they are sharing real content!!! Not some image that a hundred other brands have shared. Its theirs, and only theirs. Customers respect that!
Why These Content Strategies Work
With each new piece of content, your brand gets an opportunity to move beyond basic product shots and tap into the emotions and experiences that resonate with customers. When we create for clients, we’re not just aiming to get a like or view. We’re crafting visual stories that invite people to feel something meaningful about the product. These images are here to help solve a problem for every customer, and all the product photos are educating views on the problem it solves and why they should buy.
Whether you’re investing in more PDP (Product Detail Page) images, doubling down on ad variations, or experimenting with new platforms, the key is to focus on the details that make your product special and that are important to your customer. And you don’t have to do it all at once. Sometimes, just choosing one strategy to test can open the door to new insights and opportunities for growth.
At Prospect Street Studio, we’re here to help our clients do just that. We know that powerful content can move the needle, not just in metrics but in the way your brand is perceived and felt. So, let’s keep creating, even when the journey has its ups and downs. Because the real impact of your brand lies in the feelings it leaves behind.
Lets update your ecommerce product photography for your Shopify Site and Amazon Page and start connecting with customers!
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