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Why Product Photography is Important

Prospect Street Studio is a brand photography agency specializing in up leveling e-commerce brands. Through the blogs below, you will learn how product photography can have a massive impact on the success of your business. Learn how product photography can impact your e-commerce brands conversion rates, return rates, customer trust, and brand consistency. 

Product photography plays a pivotal role in shaping the perception of ecommerce brands, as it directly influences consumers' purchasing decisions. High-quality and visually appealing product images not only showcase items in their best light but also build trust, increase conversion rates, and enhance the overall shopping experience, ultimately contributing to a brand's success in the competitive online marketplace.

Different Platforms, Different Needs: Tailored Product Photography for Shopify and Amazon

There are a ton of important aspects to selling online, one of the most important factors in driving sales and capturing your customers' attention is the quality of your product images. But did you know that different platforms require different approaches to product photography? Whether you're selling on Shopify or Amazon, each platform has its own set of requirements, expectations, and opportunities for showcasing your products.

At Prospect Street Studio, we specialize in providing product photography that works for both platforms, ensuring your products stand out and connect with your audience. Let’s break down how the needs for photography differ between Shopify and Amazon, and how we can help you navigate each platform to get the best results.

Shopify: Creative Freedom and Brand Storytelling

Shopify is a full-fledged ecommerce platform that allows you to create an entire website for your business. With this freedom, you have the opportunity to tell your brand's story through your product photography.

Shopify gives you more creative control over your product images. You can incorporate lifestyle photos, detailed backgrounds, and other elements that speak to your brand's identity. The possibilities are endless. For example, if you're selling a skincare product, you can show the product in use, surrounded by natural elements, or even create an entire scene that conveys the lifestyle associated with your brand.

The goal on Shopify is to create a seamless visual experience that not only showcases your products but also tells the story behind them. Photography that features your products in an authentic, visually appealing way can help you build stronger connections with potential customers and boost sales.


According to a study by Shopify, 67% of consumers say that the quality of a product image is 'very important' in their purchasing decision, highlighting the impact of creative and high-quality visuals on ecommerce success.

Amazon: Simple, Straightforward, and Compliant

On the other hand, Amazon is more like an online storefront where your primary goal is to get products in front of customers quickly and clearly. The rules for product images on Amazon are strict, and there’s little room for creative flair.

Amazon’s image requirements are designed to give customers a clean, clear, and consistent view of your products. Images must be high-quality, with a pure white background and clear details of the product itself. There’s no room for the lifestyle shots or branding elements that might work on Shopify. What Amazon cares about is making sure the customer knows exactly what they’re purchasing.

As a seller on Amazon, you must ensure that your images meet all the platform’s guidelines, including showing the product from multiple angles and highlighting its features. This approach helps ensure clarity and consistency, which leads to a better user experience for Amazon shoppers.

According to a study by eCommerceBytes, 95% of Amazon shoppers say that product images are the most influential factor in their buying decision

Tailored Photography Solutions with Prospect Street Studio

At Prospect Street Studio, we are experts in Ecommerce Photography, and we understand the unique requirements of both Shopify and Amazon. As a professional Product Photographer based in Boston, MA, we work closely with brands to create custom product imagery that aligns with the specific needs of each platform.

For Shopify, we can help you create stunning visuals that showcase your brand’s personality and tell your product’s story. Whether it's creating beautiful lifestyle shots, incorporating branding elements, or designing detailed scenes, we know how to make your Shopify store visually appealing and engaging for your customers.

When it comes to Amazon, we understand the importance of following strict guidelines to create images that meet Amazon’s requirements. Our team is experienced in crafting clear, high-quality product shots with a white background, ensuring your listings comply while still standing out from the competition.

Photography for CPG Brands

In addition to working with Shopify and Amazon, we also specialize in Photography for CPG (Consumer Packaged Goods) brands. We know how critical it is for these types of products to stand out in a crowded market. Our photography helps showcase your products in the best possible light, whether you're on an ecommerce platform or using images for marketing and advertising purposes.

Why Choose Prospect Street Studio?

With years of experience in Ecommerce Photography, Prospect Street Studio is equipped to meet the specific needs of both Shopify and Amazon. We understand how to optimize your product images for maximum impact and conversions, no matter which platform you're using.

If you're a brand looking to elevate your product photography, we’d love to help. From creative lifestyle shots for Shopify to simple, compliant product images for Amazon, we have the skills and expertise to create imagery that works.

Reach out to us today to start elevating your product photography and stand out in the crowded ecommerce space. Let Prospect Street Studio help you create images that drive sales and tell your brand's story.



Pillow and Model Product Photography

 
 
 

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