What are 5 Must-Have Product Shots for Amazon Listings?

When it comes to selling on Amazon, high-quality product photography can make or break your success. Amazon is a highly competitive marketplace, and customers rely on images to make quick decisions about what to buy. That’s why having the right mix of product shots is essential to increasing conversions and building trust with your audience.

At Prospect Street Studio, we specialize in Ecommerce Product Photography for CPG brands, helping businesses create compelling imagery that stands out on platforms like Amazon. As a Boston product photographer, we’ve seen firsthand how the right product shots can elevate a listing and drive sales. Here are five essential product shots every Amazon listing needs:

1. Hero Image

Your hero image is the first thing shoppers see when they land on your product listing — and it’s the image that appears in search results. It needs to be clean, well-lit, and professionally edited to showcase the product clearly. Amazon has specific requirements for hero images, such as a pure white background and no additional props or text. A sharp, high-quality hero shot immediately makes your listing look more professional and trustworthy.

2. Lifestyle Shot

Lifestyle shots show your product being used in a real-world setting, helping customers envision how it fits into their lives. For example, if you’re selling a protein shake, a lifestyle shot of someone drinking it post-workout adds context and emotional appeal. These types of images help customers connect with the product and understand how it solves a problem or enhances their daily routine.

3. Detail Shot

A detail shot focuses on the product’s unique features, texture, and quality. This is especially important for products where craftsmanship or material matters. For example, a close-up of a beverage bottle’s label or the texture of a granola bar gives customers a better sense of what they’re getting. High-resolution detail shots build trust and reduce the likelihood of returns due to unmet expectations.

4. Ingredient or Material Shot

For CPG brands, transparency is key. Shoppers want to know exactly what’s in the product or how it’s made. An ingredient or material shot highlights the key components, such as fresh fruit for a smoothie brand or eco-friendly packaging for a skincare line. This type of shot reinforces product quality and authenticity, helping to build customer confidence. Below is a photo for Orgain, where we featured strawberries for their Strawberry & cream flavor RTD protein Shake

5. Packaging Shot

Many shoppers want to see the full product experience, including the packaging. A well-executed packaging shot shows how the product will arrive, helping to set expectations and prevent disappointment. High-quality packaging shots also create a more polished and professional look for your listing, which can enhance brand perception.

Why Quality Photography Matters for Amazon Listings

Amazon is a visual marketplace. Shoppers can’t touch or try your product, so they rely heavily on images to make decisions. Poor-quality photography can make even the best product look unappealing, while professional images can increase click-through rates, reduce returns, and boost overall sales.

At Prospect Street Studio, we help brands create Amazon-ready product imagery that converts. Whether you need a full set of product shots or a refresh of your existing images, we know how to deliver high-converting photography tailored to the Amazon platform.

Ready to level up your Amazon listings? Contact Prospect Street Studio today to learn how professional ecommerce photography can elevate your brand and drive more sales.